Do your clients know how much you care?
One great way to see real results in your business is to use Relationship Marketing
When you hear the term “Relationship Marketing”, what comes to your mind first?
Is it the “Marketing” part? Or is it the building relationships part?
Most business owners tend to focus too much on marketing their services to their prospects and not enough building the relationships that will determine if they use you or another agent.
But increasingly, especially during this pandemic season, professionals are seeing that the keys to building business are creating genuine relationships and appreciating your clients.
People do business with people they KNOW, LIKE and TRUST. How are you making sure the KNOW (remember) you? LIKE you? And TRUST you?
Clients don’t care how much you know, until they know how much you care!
Keeping in touch with your leads helps you build connections with them, which in turn increases the rate that they become clients.
You’re not just marketing your services. You’re marketing yourself.
You’re not just there to do business with them once – you’re there to build genuine friendships with your clients so whenever they think of real estate, they think of you.
You can sum up your whole real estate business philosophy in three words: Friendship, celebration and service.
These things are what make businesses sustainable no matter the season. When you build strong relationships with your clients, they bring you business because they trust you.
They refer their friends and family to you because they know they’re not making a mistake doing business with you.
So how do you use relationship marketing as an effective business strategy?
You can use relationship marketing in various ways: you can give them a phone call, send them a text message, post something on social media, send them a greeting card, or maybe a video chat?
Let’s say one of your clients has a family member that’s in the hospital. Why not send them a get well soon message using one of the mediums above?
This may seem little to you, but that simple act of greeting your client lets him/her know that you’re not just there for the business transaction; you genuinely want to be involved in other areas of his/her life because you’re a friend.
Or how about saying hello every once in a while to check in on how they’re doing?
“Is there anything I can do to help?”
This is the mentality that you want them to have about you. You’ld want them to know that you’re going beyond the business – you’re there to help.
It’s about creating an atmosphere of friendship.
When you send that text message or card, or when they hear your voice on the phone or see you in person, you are creating a relational foundation that will help propel your business to heights.
So when was the last time you showed your clients how much you care about them? Take the time and do it today!
Coach Cheri has coached thousands of Real Estate Agents, Brokers, Managers, Small Business Owners and Network Marketing Professionals over the past 20 years to exam their values, set goals, figure out where they are right now, and then create a PLAN to hit those goals.