No matter how talented or how much natural ability an individual real estate agent possesses, his/her natural talents can and will only take him/her so far. No matter how gifted an individual may be, everyone will eventually hit a ceiling or, for most of us, a plateau...
Orange County, CA – Business owners struggling with marketing and branding have a new reference tool for their efforts in a Guide book that discusses an internal approach to messaging. Local marketing and publicity specialist, Cheri Alguire, collaborated with eight...
Who better to trick-or-treat with than Mickey and his friends? Last Friday I attended the Mickey's Trick-or Treat Party at Disney's California Adventure with other Mommy Bloggers. Who better to throw a costume party than Disney? The celebration includes treat...
This model of business planning and goal setting for Real Estate Professionals breaks the process down to four parts and seventeen steps. PART 1: The Big WHY It is important to first look at who you really are and what your core values are. These things will drive you...
When I first decided to become a coach, the only experience I had with the coaching industry is something I had heard almost on accident. I was doing some spring-cleaning and I came across a box of audio CDs someone in my household had ordered from a life coach a...
We are all different. Why shouldn’t our Expired Listing Plan be different? In the past, I have taken some time to talk about how to adjust a generic Expired Prospecting Plan to make it fit for your area in my article A Tale of Three Agents. I reference them in this...
How many times in your business have you heard, “You need to choose a niche”? While nearly everyone talks about the benefits of a niche and that they need to find theirs: How do you really choose a niche? How do you know the right one? Will you really like it? Will it...
March 17th is St. Patrick's Day! The one day of the year I have a corn beef sandwich and Guinness (and I don't even like beer!) Some traditions are hard to break. And I am only a tiny percent Irish. My Step-Grandfather's name was O'Brien and the parties he and my...
When you as a Real Estate Agent adapt an Expired plan to your Market Area, you need to adjust that plan to fit “where” you are working expireds. Before I give you examples of three clients that have modified Expired Plans to meet their areas, I want to make sure...
Why: The real estate market is slower right now and more and more home sellers who want and need to sell are not doing so as quickly as in the past. This means there is a bigger pool of potential clients in the expired listings that pop up every day. How: The best...