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Setting up SMART, CLEAR and PURE Goals

by | Apr 21, 2021 | Uncategorized

How are your goals doing this year?

Have you built solid, effective plans to meet those goals?

Your plans can only be as effective as the goals set for your business and life this year. You need to have clear, attainable goals to formulate effective plans to reach them.

When I work with my clients, I make sure that we go through a process of making sure that our goals fit into these three categories: that the goals are SMART, CLEAR, and PURE.

What do these three acronyms mean?

S.M.A.R.T. Goals

S – Specific
M – Measurable
A – Achievable
R – Realistic
T – Timely

This set of goal parameters all have to do with making specific and realistic goals. When setting a goal for your business or yourself, make sure that it isn’t vague or unrealistic; you have to be able to quantify the results so you can measure where you are compared to where you want to be.

Let’s say you are aiming to increase your revenue and income. You need to set a specific amount or percentage that you are capable of achieving within the time allowed given your current resources. Don’t just throw any number at without making sure it’s both realistic and setting yourself up for growth.

For example, you met your goal of increasing your revenue by 30% at the end of the first quarter of 2021. This will give you a good idea of how well you have been doing, and how far you can expand your goals for the second quarter. You may be able to set the same target, or even increase it now that you’ve proven to yourself that you were able to reach that goal.

C.L.E.A.R. Goals

C – Challenging
L – Legal
E – Environmentally Sound
A – Appropriate
R – Recorded

If S.M.A.R.T. Goals talk about feasibility and achievability, then C.L.E.A.R. Goals help you create responsible goals for your life and business. These parameters help you create goals that not only benefit your business but also fall under the legally and socially acceptable rules by your community.

You must make yourself accountable for the goals that you set for your business and life. Write your goals down, step by step if possible, so you can track your progress as you go through fulfilling them.

P.U.R.E. Goals

P – Positive
U – Understood
R – Relevant
E – Ethical

P.U.R.E. Goals help you develop targets in the best way possible. Let’s say you’re running a startup company and are wanting to start earning money after all of the spending you did setting up your systems and tools. Instead of saying “My goal is to stop bleeding money,” why not say “My goal is to earn XX percent to cover for the expenses I’ve made setting up the business, tools, and systems.”

Your goals don’t just need to be clear; they also need to make an impact on the other areas of your business. When developing goals for a certain department, always keep in mind how the changes will affect the other departments.

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Setting up clear and effective goals is crucial to the success of your business.

Do you need help in this area?

Let our Pro Business and Life Coaches help you achieve real success by setting and achieving goals far above what you ever imagined possible.

Schedule a sample coaching session with us today and take your business and life to the Next Level!

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