Want to have more repeat clients and referral business?
Tired of working hard for your clients, only for them to forget about you the next time they need your services?
Do you want your past clients to market your services for you?
The key is developing an effective Relationship Marketing ‘System’ – an organized process to ensure your past clients will always have you top of mind and be looking for people they can refer to you.
What exactly is Relationship Marketing?
And how do you systemize it?
In a recent episode of the Relationship Marketing podcast, Kody Bateman interviewed Jay McHugh, author of “How to Sell Your Home for More Money” and someone who has more than 30 years of experience as a Realtor.
Jay is also the co-owner of LAER Realty Partners, a company that operates in 28 different offices and employes 476 agents who are using a proven system that you need to hear about.
In the interview, Jay pointed out how developing heartfelt connections resonates more with clients than just doing generic conference calls.
As he puts it: “When you focus on people, you will have an infinite amount of business.”
This is what Relationship Marketing is. You’re not just telling them, “I can give you services” – rather, you’re letting them know “I care about your concern, and I want to help you.”
That speaks volumes to your client.
Relationship Marketing focuses on building relationships more than anything else.
When you have a strong relational foundation with a client, marketing to them is going to be a walk in the park.
So how do you systemize Relationship Marketing?
One of the most effective ways to do this is by sending your clients greeting cards.
Let’s say you had your first meeting with a potential client. Right after your meeting, you follow up with a card telling them how grateful you are to have met them. You even include brownies in the package.
How do you think that person is going to feel?
That person is more likely to have a positive response to any future interactions with you.
Building lasting relationships with your clients will increase the chances of repeat business because they will do your marketing for you.
So what are you waiting for? Start building your own Relationship Marketing system and see powerful results.
Learn more about the Relationship Marketing system by going to CardsforRealEstate.com