Here is an excerpt from Real Estate Rainmaker Guide to Online Marketing.
1. Old Rule: The Internet changes everything.
New Rule: The Internet changes everything except the rules of business.
2. Old Rule: The Internet will change real estate as we know it.
New Rule: Your business is your business and the Internet is a tool to be used.
3. Old Rule: Your name is your brand.
New Rule: Your brand should never be just your name.
4. Old Rule: Your website is all about you.
New Rule: Your website is all about the customer.
5. Old Rule: Online advertising will surpass offline advertising.
New Rule: Integrated offline and online promotion wins every time.
Click here to finish reading the last 15 New Rules!
Amazon says: These are just some of the new rules of online marketing that you’ll find in this helpful, hands-on guide. Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you’re a novice or a veteran real estate pro, you’ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy – with practical guidance on building a unique online brand with web domains, websites, and email marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
~ Coach Cheri