COVID-19 has changed how we run our businesses.
As we attempt to figure out what our “New Normal” is, we are forced to take another look at each of the aspects of our business to make sure that things continue to run smoothly.
To quote a famous cartoon movie businessman: “A business is like a clock. All the little pieces need to mesh together.”
You might be asking yourself: “How do I take my business and all of its facets and make sure everything is in its right place for the company running smoothly?”
The best way to do this is to break down your business into 8 segments:
Marketing and Lead Generation Systems: All Online and Offline Marketing, including, but are not limited to: Website, Social Media, Internet Leads, Networking Events, Relationship Marketing, Direct Mail, Video Marketing, and any type of advertising.
Inventory Systems: Useful and current products and services that are priced to sell in today’s market and systems for monitoring them
Technology Systems: Websites, Blogs, Document Management, Phone Systems, Contact Database Program, Calendaring Systems, Industry Specific Technology
People Systems: Staffing and training team (Assistants and other employees) and Preferred Vendors (Industry Specific)
Support Systems: Financial, Legal, Family, and Coaching.
Big Picture Planning and Goal Setting:
Sales and Income:
Bottom Line and Profit:
When these eight areas are in sync, this means your business is running smoothly.
The pandemic season may have put some dents in your business wheel, but by properly identifying each area of your business similar to the above, you’ll be able to identify what areas need changes and correct them.
Need help with your balance wheel to keep your business running smoothly?
Having a coach who can help you figure out the right direction for YOU is always helpful to achieving your goals. A coach can help you make sense of the things going on around you and see things from a different perspective.
As a Business and Marketing Coach, Cheri Alguire has worked with hundreds of Entrepreneurs, Sales Professionals, Network Marketers and Small Business Owners to create a plan for their business, marketing and their life.