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Grow to Greatness in Real Estate

Why a Development Plan is Critical to Your Real Estate Business Plan for Next Year

Why a Development Plan is Critical to Your Real Estate Business Plan for Next Year

It is almost time to begin creating your Business Plan for next year. One important part that is often overlooked is what I call the Development Plan. A Development Plan helps you to look at your overall business in different specific… ...
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Real Estate Scripts: FSBO Objections

Real Estate Scripts: FSBO Objections

I am often asked, “What do you say when a For Sale By Owner seller says ?” I always have an answer for every FSBO objection, but only because I have the advantage of both knowledge and skill over the FSBO… ...
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Creating a Real Estate Team

Creating a Real Estate Team

No doubt about it: when you set out to complete your goals, you will need a functional team to support you. Think back to your goals. Are you going to be able to handle that kind of volume and all the… ...
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Real Estate Scripts – Potential Seller Objections

I am often asked, “What do you say when a potential seller asks?” I always have an answer for every objection, but only because I keep the objective of the conversation IN MIND at all times. Here is a list of… ...
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What is your Value Proposition as a Real Estate Agent?

What is your Value Proposition as a Real Estate Agent?

As a real estate agent, it is important to know your value. “Your value” is determined by what you have to offer the consumer. It is important to remember that consumer perception is consumer reality. Every agent on the path of… ...
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Real Estate Scripts: Buyer Objections

Real Estate Scripts: Buyer Objections

I am often asked, “What do you say when a buyer asks?” I always have an answer for every objection, but only because I use a method for analyzing every objection. Here is a list of common buyer objections and a… ...
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More Expired Real Estate Scripts: Avoid the Traps

More Expired Real Estate Scripts: Avoid the Traps

I have had an enormous response from you all about the first set of Real Estate Scripts. I had a couple of you send in more examples of objections and some that felt like they were being trapped by the expired… ...
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Lead Generation and Marketing Plans for Real Estate Professionals

Lead Generation and Marketing Plans for Real Estate Professionals

In pervious articles, we focused on targeting a niche, the WHO that benefit most from your services. Now we turn our attention to generating leads from that given niche and creating a marketing plan for success (the HOW.) Once you have… ...
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What is your Value Proposition and why do you need one?

What is your Value Proposition and why do you need one?

YOU know how special you are. YOU know that you outshine the competition. The question is: does your potential client? Helping clients understand the value you provide to them is essential in prospecting and keeping business. Let’s face it: consumers have… ...
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Niche Marketing Lesson for Your Real Estate Business from a Burger Restaurant

Niche Marketing Lesson for Your Real Estate Business from a Burger Restaurant

Now in the current market and more than ever, you may be tempted to define your clients as any and every one who walks past you down the street. Everyone needs a place to live, right? Concerns over the economy and… ...
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