The COVID-19 Pandemic has brought forth an evolution in the business world that many entrepreneurs must face.
Due to the risk to health and safety, people all across the United States and around the world have had to stay indoors most of the time, which has dealt a huge blow to many businesses.
And yet, in spite of the many negative effects that the pandemic has brought upon many business owners, it also opened a number of opportunities that you, as an entrepreneur, can and should take advantage of.
As an entrepreneur, you’re a resilient and optimistic fighter. You may be experiencing some hardships right now, but you understand that this crisis has a tipping point, and once things start to turn around, you’ll be better off than you were when you started.
So what kind of opportunity did the COVID-19 pandemic open that would help you bounce back?
From Zoom Conference Calls, to Realtors showing property using virtual home tours, to engaging and informative how-to guides, videos have definitely shaped the business world in the midst of the pandemic.
One of the biggest reasons videos became so popular during this season is because people now have more time to make them and it has allowed us to stay connected with others the best we can.
Videos were already popular before the pandemic struck, but they have been all the rage ever since the start of the quarantine.
Here are some statistics from Medium.com that prove how much Videos are incredibly important:
- Users spend 88% more time on a website that has video.
- Video generates 1200% more shares than both images and text.
- Videos up to 2 minutes long receive the most engagement.
Video marketing is the most effective way of engaging your leads because they’re more likely to remember your brand via a video than from any other media format.
Are you ready to take advantage of video marketing for your business during this pandemic season and beyond?
You’re not alone. If you think video marketing is too complicated and techinical, then get a coach to help you.
Don’t let the stress of the situation brought about by COVID-19 run your business to the ground. You’ve got a great opportunity in front of you; you just need to take the first step.
As a Business and Marketing Coach, Cheri Alguire has worked with hundreds of Entrepreneurs, Sales Professionals, Network Marketers and Small Business Owners to create a plan for their business, marketing and their life.