Blog
Creating a Real Estate Team
No doubt about it: when you set out to complete your goals, you will need a functional team to support you. Think back to your goals. Are you going to be able to handle that kind of volume and all the paperwork and follow up that goes with it? Probably not. Chances...
Real Estate Scripts – Potential Seller Objections
I am often asked, “What do you say when a potential seller asks…?” I always have an answer for every objection, but only because I keep the objective of the conversation IN MIND at all times. Here is a list of common seller objections and a quick follow-up statement...
What is your Value Proposition as a Real Estate Agent?
As a real estate agent, it is important to know your value. “Your value” is determined by what you have to offer the consumer. It is important to remember that consumer perception is consumer reality. Every agent on the path of success must be able to answer the...
Real Estate Scripts: Buyer Objections
I am often asked, “What do you say when a buyer asks…?” I always have an answer for every objection, but only because I use a method for analyzing every objection. Here is a list of common buyer objections and a quick follow-up statement for the buyer agent. They say:...
More Expired Real Estate Scripts: Avoid the Traps
I have had an enormous response from you all about the first set of Real Estate Scripts. I had a couple of you send in more examples of objections and some that felt like they were being trapped by the expired real estate leads they were talking to. It is true; some...
Lead Generation and Marketing Plans for Real Estate Professionals
In pervious articles, we focused on targeting a niche, the WHO that benefit most from your services. Now we turn our attention to generating leads from that given niche and creating a marketing plan for success (the HOW.) Once you have identified the WHO, you must set...
Expired Real Estate Leads Scripts
With so many agents working on getting expired listings, my clients have been asking me to help them work on scripts during our coaching sessions for advice on how to deal with objections from expired real estate leads. Remember, the expired listing is going to be...
What is your Value Proposition and why do you need one?
YOU know how special you are. YOU know that you outshine the competition. The question is: does your potential client? Helping clients understand the value you provide to them is essential in prospecting and keeping business. Let’s face it: consumers have plenty of...
Niche Marketing Lesson for Your Real Estate Business from a Burger Restaurant
Now in the current market and more than ever, you may be tempted to define your clients as any and every one who walks past you down the street. Everyone needs a place to live, right? Concerns over the economy and a desperate need for lead generation may persuade you...
Mother of the Year Video
I hope all you Real Estate Moms enjoyed Mother's Day. I enjoyed "Mother's Day Weekend!" (Why have a day when you can stretch it to three!) I received this video in an email from a friend on Mother's Day. Watch it to the end and it will bring up an area where you can...