As real estate agents, we have all heard the word “Accountability” used around goal setting, but why? Is it really that big of a deal? Can’t we just do it on our own?
Think back to all the goals you’ve ever made in your real estate career – from the simple ones to the large ones. Which goals were achieved and which weren’t? Make a list of at least ten goals you can think of, writing “MET” or “NOT MET” next to each one. This visual exercise may help you understand at least one of the reasons why the NOT MET goals were – well, not met.
My guess is your MET goals were accomplished with the help of at least one other person. A friend, spouse, parent, your broker or a fellow Realtor who was in on your goal, perhaps because it was a goal they shared with you, or perhaps only because they were interested in you and how you were handling it. Regardless, every time you bring another person into a goal, you have a better chance at realizing that goal.
Without accountability, most people are likely to forget why it was so important to them, quit progressing toward it, or simply decide it’s not worth the hassle. However, with accountability – meaning you know exactly what you want, when you want it, and there is at least ONE other person who has the same knowledge – guess what, you will more than likely continue toward the finish line.
While humans are really good at admitting defeat to themselves, they are far less able to admit defeat to another person. It’s actually (in most cases) easier for them to keep working toward their goal just so they DON’T have to admit they “gave up” to another person.
Accountability works for the following reasons:
- Shared Intention – When you share your intention with others, it becomes more real to you, which raises the stakes.
- Responsibility – By confiding in another person, you’re claiming responsibility to the goal you want to pursue. This creates a more focused outlook as you pursue your goal.
- Ownership – Own your goals by bringing another person or persons into the loop. When you take control by placing ownership on your goal – success is far easier reached.
- Commitment – Simply by communicating your plan with others forces you, like little else does, to commit. You know they’ll be asking about your progress, checking in to see how things are going, and they’ll be very interested in the entire process. You almost have no choice but to commit at this stage!
So who can help you keep accountable to your goals so you can move them from the UNMET to the MET category? Do you need an accountability partner? Do you really own your goals by bringing another person into the loop? Who is that person going to be? Just make sure it is someone who will really stretch you, and won’t hold you back to their level. It can be a friend, mentor, fellow agent or a professional real estate coach. Whoever it is, make sure they will REALLY hold you accountability to setting and moving those goals to the “MET” category!